Overview
A direct campaign is a type of advertising campaign that is negotiated and bought from a publisher without going through the real-time bidding (RTB) process.
Please reach out to the trafficking team to submit your request using this form or as a backup channel - using the template below sent to trafficking@freestar.io.
Best Practices
To ensure prompt service, please follow our Best Practices:
- Submit your requests using this form, for a better service and visibility.
- Add one business day to the turnaround times mentioned above before any US holiday.
- If you are using the backup channel for communication, send each request in a separate email.
- Utilize clear subject lines, including your name, the request, and the advertiser.
- Example: "Your Name - Trafficking Request - Best Invest Q2 2025"
- Send inventory and trafficking requests separately.
- Use key-value pairs to optimize page-level and slot-level targeting; instructions here.
- While you wait for creative assets or tags, send the requirements early so Freestar can prepare the campaign and reserve the inventory.
Single Trafficking Requests
For a single trafficking request, copy and paste the template into an email and provide all necessary details.
| Requirements | Details |
|---|---|
| Domain | |
| Advertiser Name | |
| Campaign Name | |
| Campaign Priority | Standard, Sponsorship, or House (more info here) |
| Sizes | |
| Start Date | |
| End Date | |
| Impression Goal | |
| CPM and Currency | |
| Delivery Settings | Frequency cap, day and time, etc. |
| Targeting Criteria | GEO, specific ad units, device(s), key-value pairs, etc. |
| Include AMP? | Y/N |
| Reporting Requirements | Frequency, Metrics, Contact |
| Assets | Images, HTML5, 3rd-party tags, CTURL(s), etc. (images and HTML5 assets should be < 1 MB w/ correct dimensions) |
| Additional Reqs |
Use N/A for any field that doesn't apply to the campaign requirements.
Multiple Trafficking Requests
To request multiple campaigns at once, please do the following.
- Make a copy of this template.
- Create a new section for each placement by copying lines 18-31 and pasting them below the first one.
- Send each campaign in a separate file with its placement requirements filled in it.
- Send a link to the completed template to trafficking@freestar.io (be sure to provide read access to the file).