Overview
Programmatic Guaranteed (PG) or Preferred Deals are fixed-price, direct agreements between publishers and advertisers for guaranteed ad inventory, blending programmatic efficiency with the certainty of direct sales.
Please reach out to the trafficking team to submit your request using this form or the backup channel - using the template below sent to trafficking@freestar.io.
Best Practices
To ensure prompt service, please follow our Best Practices:
- Submit your requests using this form, for a better service and visibility.
- Add one business day to the turnaround times mentioned above before any US holiday.
- If you are using the backup channel for communication, send each request in a separate email.
- Utilize clear subject lines, including your name, the request, and the advertiser.
- Example: "Your Name - Trafficking Request - Best Invest Q2 2025"
- Send inventory and trafficking requests separately.
- Use key-value pairs to optimize page-level and slot-level targeting; instructions here.
- While you wait for creative assets or tags, send the requirements early so Freestar can prepare the campaign and reserve the inventory.
Template Requirements
| Requirements | Values |
|---|---|
| Domain | |
| Campaign Name | |
| Deal Type | |
| Buyer | |
| Buyer ID | |
| Start Date | |
| End Date | Optional |
| Creative Sizes | |
| Device Targeting | desktop, mobile, or both |
| Format | display, video, or mobile app |
| Currency | |
| Pricing (CPM) | |
| Targeting | |
| Additional Reqs. |
Use N/A for any field that doesn't apply to the campaign requirements.