Overview
Campaign Priority Types determine the order in which different ad campaigns are served when multiple campaigns are eligible to fill the same ad request. This setting helps publishers prioritize specific campaigns over others based on their business objectives or agreements with advertisers.
Sponsorship
This type is used for takeovers (roadblocks) and is the highest-ranking type for fixed-position and time-based campaigns (specific pages, articles, placement, or could be the whole site). They are percentage-based SOVs and may not have fixed end dates.
Standard
This type is a standard campaign, which is a priority below takeovers and above programmatic ads. It is impression-based and has fixed start and end dates. A daily limit of impressions cannot be set. Most of the campaigns are this type.
Price Priority
This is a rarely used type for direct campaigns as it has the same priority as programmatic ads. Even impression distribution throughout the desired period cannot be guaranteed as delivery pacing cannot be controlled for this type of campaign. It has the option for a daily impressions cap and can be set with no fixed end date.
House
This type is used for backfill. It is a percentage based on the remnant traffic. It can be set with no fixed end date, and the CPM is used only for prioritization among its peers.