Trafficking General Information

Overview

Freestar has a dedicated team of trafficking experts to ensure seamless request processing. Please submit your requests using this form, or as a backup, send your trafficking requests to [e-mail] and copy your Freestar Point of Contact using the appropriate template.

Templates

• For requesting Avails/Forecast, use this form, (or this template if you use the backup channel).
• For new Direct Campaigns, use this form, (or this template if you use the backup channel).
• To migrate existing Direct Campaigns, go here and submit the request using this form.
• For PMP Campaigns, use this form, (or this template if you use the backup channel).
• For Programmatic Guaranteed (PG) and Preferred Deals, use this form, (or this template if you use the backup channel).

Pre-Submission Requirements

Before submitting direct campaigns, ensure you have:

• • Reviewed Direct Deals Support - Familiarize yourself with the information in our Direct Deals Support section
  • Key Values Set Up - Key values must be configured on your site using existing keys from Freestar's GAM. We can add values at any time, but you must use our GAM's keys and ensure they are implemented on your pages before campaigns can go live. Key values are used for targeting specific pages/sections/topics.
  • Ad Unit Mapping - Identify which existing ad units correspond to new Freestar ad units. Provide specific ad unit names for both existing and new units (preferably Freestar ad unit names).
  • Direct-Only Placements - Specify any direct-only placements and which campaigns should run within them.
  • 28-Day Data Collection - New publishers should note that inventory forecasts are unavailable until ad units and key-values have been live in Freestar GAM for at least 28 days to collect sufficient data for accurate forecasting.

Timing

• Our standard turnaround time is 24 hours for up to five campaigns.
• If you are submitting six or more campaigns, please submit that request at least 48 hours in advance.

🚧

If you have an emergency or need a quicker turnaround, please include "URGENT" in the subject field of the form or email us at [e-mail] to request an exception.

Best Practices

• Submit your requests using this form, for a better service and visibility.
• Add one business day to the turnaround times mentioned above before any US holiday.
• If you are using the backup channel for communication, send each request in a separate email.
  • Utilize clear subject lines, including your name, the request, and the advertiser.
    • Example: "Your Name - Trafficking Request - Best Invest Q2 2025"
• Send inventory and trafficking requests separately.
• Use key-value pairs to optimize page-level and slot-level targeting; instructions here.
• While you wait for creative assets or tags, send the requirements early so Freestar can prepare the campaign and reserve the inventory.
• If you are in onboarding, address all trafficking questions now. Every campaign must be fully ready and resolved before the launch date, so they are active the moment we switch the tags.