Overview
Publishers can use any IAB-compliant CMP & Google certified alongside Freestar's technology.
These CMPs must be able to pass a TCF consent string in GDPR geos and a GPP US national or state-level string in US geos.
Follow these instructions to verify and test your CMP with Freestar.
GDPR Requirements
In GDPR geos you are required to serve a TCF 2.2/2.3 compliant CMP.
The following settings are required to ensure full compatibility with Google's advertising policies and Freestar's technology. For guidance on your specific GDPR compliance strategy, we recommend consulting with your legal counsel.
Purpose Consent
- Enable Purpose Consent 1 (Store and/or access information on a device)
- Enable Purpose Consent 3 (Create a personalized ads profile)
- Enable Purpose Consent 4 (Select personalized ads)
- Enable Purpose Consent 10 (Develop and improve products)
Legitimate Interests
- Enable Legitimate Interest 2 (Select basic ads)
- Enable Legitimate Interest 7 (Measure ad performance)
- Enable Legitimate Interest 9 (Apply market research to generate audience insights)
- Enable Legitimate Interest 10 (Develop and improve products)
Purpose Type |
Required By |
Purposes |
User Consent |
1, 3, 4 |
|
Legitimate interest |
2, 7, 9, 10 |
|
User Consent |
Freestar |
1 & 10 |
You can choose to pass Purposes 2, 7, 9 & 10 as user consent only, but:
- If a user rejects consent, legitimate interest will not apply.
- This removes the option to serve Limited Ads / Non-Personalised Ads when consent is rejected.
Required IAB Vendors
These vendors are required for Freestar to function correctly and to maximize revenue.
| Vendor Name | IAB ID |
Publisher First |
850 |
755 |
Additional IAB Vendors
In addition to the required vendors above, publishers should enable the following vendors in their CMP to ensure access to Freestar's supported demand partners.
| Vendor Name | IAB ID |
Index Exchange Inc. |
10 |
Quantcast |
11 |
BeeswaxIO Corporation |
12 |
Sovrn, Inc. |
13 |
Adkernel LLC |
14 |
RTB House S.A. |
16 |
N.Rich Technologies Inc. |
20 |
The UK Trade Desk Ltd |
21 |
Nexxen Inc. |
23 |
Epsilon |
24 |
Yahoo EMEA Limited |
25 |
Triple Lift, Inc. |
28 |
BidTheatre AB |
30 |
Ogury Ltd |
31 |
Xandr, Inc. |
32 |
ShareThis, Inc |
33 |
Nexxen Group LLC |
36 |
NEURAL.ONE |
37 |
Active Agent (Virtual Minds GmbH) |
40 |
Taboola Europe Limited |
42 |
Equativ |
45 |
Adform A/S |
50 |
Magnite, Inc. |
52 |
GumGum, Inc. |
61 |
Justpremium BV |
62 |
Lumen Research Limited |
63 |
OpenX |
69 |
Yieldlab (Virtual Minds GmbH) |
70 |
Simplifi Holdings LLC |
73 |
PubMatic, Inc |
76 |
Comscore B.V. |
77 |
Flashtalking |
78 |
Sharethrough, Inc |
80 |
PulsePoint, Inc. |
81 |
Smaato, Inc. |
82 |
Semasio GmbH |
84 |
Crimtan Holdings Limited |
85 |
Criteo SA |
91 |
Blis Global Limited |
94 |
Epsilon (Lotame) |
95 |
LiveRamp |
97 |
WPP Media |
98 |
Lamark Media Group, LLC |
104 |
Rich Audience Technologies SLU |
108 |
LoopMe Limited |
109 |
Dynata LLC |
110 |
smartclip Europe GmbH |
115 |
Eyeota Pte Ltd |
120 |
DoubleVerify Inc. |
126 |
BIDSWITCH GmbH |
128 |
IPONWEB GmbH |
129 |
NextRoll, Inc. |
130 |
ID5 Technology SAS |
131 |
Teads France SAS |
132 |
ConnectAd Demand GmbH |
138 |
Platform161 B.V. |
140 |
Media.net Advertising FZ-LLC |
142 |
Connatix Native Exchange Inc. |
143 |
LiveIntent Inc. |
148 |
ADman Interactive SLU |
149 |
YOC AG |
154 |
AntVoice |
155 |
Basis Global Technologies, Inc. |
156 |
Seedtag Advertising S.L |
157 |
SMADEX, S.L.U. |
161 |
Bombora Inc. |
163 |
Outbrain UK Limited |
164 |
Yieldmo, Inc. |
173 |
Hybrid Theory Global Ltd |
178 |
MEDIARITHMICS SAS |
184 |
Bidtellect, Inc |
185 |
Remerge GmbH |
192 |
AdElement Media Solutions Pvt Ltd |
196 |
Revcontent, LLC |
203 |
Hybrid Adtech GmbH |
206 |
Delta Projects AB |
209 |
adrule mobile GmbH |
224 |
M.D. Primis Technologies Ltd. |
228 |
AcuityAds Inc. |
231 |
Bucksense Inc |
235 |
VGI CTV, Inc |
237 |
StackAdapt Inc. |
238 |
OneTag Limited |
241 |
Wunderkind Corporation |
256 |
ADYOULIKE SA |
259 |
DT Exchange (Digital Turbine (IL) Ltd.) |
262 |
Nativo, Inc. |
263 |
Adobe Advertising Cloud |
264 |
A.Mob |
272 |
Integral Ad Science (incorporating ADmantX) |
278 |
Open Web Technologies Ltd |
280 |
Comcast International France SAS/FreeWheel Media |
285 |
Sojern, Inc. |
295 |
zeotap Data GmbH |
301 |
Clipcentric, Inc. |
319 |
Knorex |
325 |
Browsi |
329 |
InMobi Technology Services Pte. Ltd. |
333 |
MGID Inc. |
358 |
Nielsen Media Research Ltd. |
373 |
Triapodi Ltd. d/b/a Digital Turbine |
387 |
Demandbase, Inc. |
397 |
Adtelligent Inc. |
410 |
Seenthis AB |
415 |
travel audience GmbH |
423 |
EX.CO Technologies Ltd |
444 |
Zeta Global Corp. |
469 |
TAPTAP Digital SL |
475 |
GumGum Australia, Inc. |
490 |
Magnite, Inc. (Carbon AI Limited) |
493 |
Adswizz INC |
507 |
Admixer EU GmbH |
511 |
Verve Group Europe GmbH |
512 |
The Ozone Project Limited |
524 |
SmartyAds Inc. |
534 |
DeepIntent, Inc. |
541 |
AuDigent |
561 |
Adobe Audience Manager, Adobe Experience Platform |
565 |
Dailymotion Video Player and Ad Products |
573 |
Consumable, Inc |
591 |
ucfunnel Co., Ltd. |
607 |
Adnami Aps |
612 |
Onfocus (Adagio) |
617 |
Smile Wanted Group |
639 |
Gamoshi Ltd |
644 |
Sportradar AG |
655 |
Digital East GmbH |
665 |
Liftoff Monetize and Vungle Exchange |
667 |
MEDIA FORCE COMMUNICATIONS (2007) LTD |
671 |
Turk Telekom |
673 |
Businessclick Sp. z o.o. |
676 |
Intercept Interactive Inc. dba Undertone |
677 |
Blue Billywig Group BV |
684 |
The MediaGrid Inc. |
686 |
MISSENA |
687 |
OnAudience Ltd |
716 |
Between Exchange |
724 |
Appier PTE Ltd |
728 |
Anzu Virtual Reality LTD |
733 |
Monet Engine Inc |
737 |
Vidazoo Ltd |
744 |
Adxperience SAS |
746 |
MARKETPERF CORP |
770 |
Adtarget Teknoloji A.S. |
779 |
Aniview LTD |
780 |
Samsung Ads |
790 |
Amazon Ads |
793 |
LinkedIn Ireland Unlimited Company |
804 |
Moloco, Inc. |
807 |
iPROM |
811 |
Eskimi |
814 |
Blockthrough, Inc. |
815 |
NoBid, Inc. |
816 |
Disqus |
833 |
Jetpack Digital LLC |
838 |
Epom |
849 |
Triple13 Ltd |
861 |
Dianomi PLC |
885 |
Mobkoi Ltd |
898 |
Insticator, Inc. |
910 |
Opti Digital SAS |
915 |
SPORTORITY UK LTD |
918 |
IQM CORPORATION |
930 |
Evolution Technologies Inc. |
957 |
Kargo Global Inc. |
972 |
Adelaide Metrics Inc |
1019 |
Baidu (Hong Kong) Limited |
1020 |
TypeA Holdings Ltd |
1043 |
Next Millennium Media INC |
1060 |
Microsoft Advertising |
1126 |
Opera Software Ireland Limited |
1135 |
Infolinks Media, LLC |
1136 |
Reset Digital Europe Ltd |
1162 |
Kueez Entertainment Ltd. |
1165 |
Edge226 Ltd |
1202 |
Memob Plus FZ LLC |
1209 |
Clickagy LLC |
1222 |
ABCS INSIGHTS |
1271 |
Admatic GMBH |
1281 |
TStack Inc |
1288 |
Playdigo Inc |
1302 |
Krush Media LLC |
1315 |
Intent IQ LLC |
1323 |
Bedrock Platform Ltd |
1337 |
PGAM Media LLC |
1353 |
Copper6 LTD |
1356 |
TAURUSX INTERNATIONAL PTE. LTD. |
1357 |
Carbonatix LTD |
1376 |
Admaster Private Limited |
1386 |
Gamera, Inc. |
1447 |
zeotap GmbH |
1469 |
THE NEXUS ENGINE LTD |
1494 |
Yahoo International Limited |
1520 |
HighLoadIT OU d/b/a PPC.BUZZ |
1536 |
Datonics LLC |
1539 |
Viant Technology Inc |
1542 |
Unity Technologies SF |
1549 |
MADOPI OÜ |
1574 |
Enable Google ATP Vendors
Some demand partners are registered as Google Authorized Third Parties (ATP) rather than IAB vendors. Publishers should also enable the following Google ATP vendors where supported by their CMP to maximize eligible demand.
| Vendor Name | Google ATP ID |
Meta |
89 |
Merkury |
320 |
TrustArc |
494 |
MoPub (a division of Twitter, Inc.) |
1031 |
Cloudflare |
1097 |
AppLovin Corp. |
1301 |
Cadent |
1329 |
Liftoff |
1423 |
jsdelivr |
2213 |
Supership |
2567 |
Supership |
2567 |
Sape |
2643 |
Throtle |
2869 |
Pangle DSP |
3100 |
Reset Digital |
3163 |
Go Mobile Inc |
3316 |
MetaAds |
3331 |
TemuDSP |
13731 |
Madopi Media |
40632 |
Decide Technologies Inc. |
41131 |
Note: The vendors listed above represent Freestar's required and recommended partners to ensure optimal ad monetization. Publishers are responsible for whitelisting any additional vendors required by their own technology partners or advertising stack, and ensuring those additions align with their own privacy and compliance policies.
Further Reading
US Requirements
A growing number of US states require websites to provide consumers with a way to opt out of the selling and sharing of personal information. This is typically done via a resurfacing link in the footer of the page (e.g., “Do Not Sell or Share My Personal Information”).
Freestar recommends that publishers consult with their own legal counsel to determine the appropriate compliance strategy for their business based on their audience and risk profile. Your CMP should be configured to send the appropriate GPP signals based on the guidance from your legal counsel. For a current list of states with active privacy laws, we recommend consulting authoritative industry resources.
GPP US National & State Signals
Under the IAB GPP (Global Privacy Platform) framework, publishers have two compliant options to transmit this signal:
- Use the US National signal (usnat) across all US traffic. This provides a single, comprehensive signal covering all applicable states.
- Pass the specific state-level signal for each required state (e.g., usca for California, usva for Virginia, etc.).
Further Reading
USP (deprecated)
The USP signal was deprecated in January 2024, with the industry moving toward GPP. Because not all demand partners have fully adopted GPP yet, it is recommended to pass both USP and GPP signals during this transition period, where possible.
Passing both helps ensure:
- Maximum bidder compatibility
- No lost revenue due to missing signals
- A smoother transition to full GPP adoption
Once GPP is fully standardised across the industry, USP can be safely removed.
Canada Requirements
Canada has its own privacy requirements, and consent rules can vary by province. Quebec in particular has stricter laws that generally require some form of explicit opt-in for certain data uses. The rest of Canada has lighter requirements, but still expects users to be properly informed before their data is collected or used.
Because the rules can differ depending on your audience and how you handle data, we recommend checking with your legal team on the level of consent you should collect in Canada and Quebec. Your CMP can then be configured to send the appropriate GPP/TCF signals based on their guidance.