Overview
A Consent Management Platform (CMP) helps websites and publishers comply with privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). CMPs manage and store user consent for collecting, processing, and sharing personal data. It enhances user trust and transparency, aligns with privacy preferences, and ensures a seamless user experience, making it an essential tool for publishers in today's digital landscape.
Freestar's Requirements
Freestar requires publishers to have an IAB-compliant CMP. Without one, Freestar's technology won't render ads in GDPR regions. Publishers can use their own CMP, or Freestar will provide one through their partnership with Sourcepoint.
CMP Options
- Publishers who'd like to use Freestar's Sourcepoint CMP:
- Publishers with their own IAB-compliant CMP, go here.
What's Next
Freestar Sourcepoint CMP Implementation
Please submit a request here if you need additional assistance.