Understanding "Single-Placement" Campaigns
A single-placement campaign represents a specific, negotiated portion of your site's inventory. This could be a standard Run-of-Site (ROS) campaign that displays across your entire website, or if you have a video player, it might be a sold portion of your video inventory. It can also refer to inventory sold for a specific spot or page.
How to Submit a Single-Placement Campaign
To submit a single-placement campaign, follow these steps using the trafficking form:
- Select "I want to submit a campaign."
- Use a clear subject line that includes the domain where the campaign will run.
- For "Type of the campaign," select "Direct Campaign." (If it's a different deal type, choose the correct one, and the form will guide you further.)
- When asked "Is this a single or multi line-items campaign?" select "Single-line item campaign."
- Choose the appropriate campaign priority. Based on your selection, you'll need to fill in mandatory information detailing the negotiation between you and the advertiser.
- At the bottom of the form, you can attach creatives or any other useful information, such as the Insertion Order (IO).