Overview
Freestar has two main blocklist options when onboarding a new site:
- The Default Blocklist includes Non-Standard and Illegal Content, auto-play sound, expandable, pop, provocative/ suggestive imagery, shaky/flashing/flickering/extreme animation, and Windows dialog/alert-style type ads.
- The Sensitive Blocklist includes all of the above plus additional blocks that users can be more sensitive to seeing, like religion or politics.
Unfortunately, our blocklists cannot be customized. You need to select one of these options. Please see below to see what categories are included in each option.
Blocklist Details
Sometimes, several items fall into a category, or sensitive ads appear in a category that may not match. Here is a list of sensitive items in specific categories that may help you decide which blocklist to choose.
| IAB Value | Category Name | Included in this category | Default | Sensitive |
|---|---|---|---|---|
| 7-5 | Alternative Medicine | Cannabis ads. | Blocked | |
| 7-39 | Sexuality | Blocked | ||
| 7-44 | Weight Loss | Blocked | ||
| 8-5 | Cocktails/Beer | Blocked | ||
| 8-18 | Wine | Blocked | ||
| 9-7 | Card Games | Gambling ads. Sports betting | Blocked | |
| 9-9 | Cigars | All tobacco products fall under this category. | Blocked | |
| 9-30 | Video & Computer Games | Fantasy role-playing ads may fall under this category. | Blocked | |
| 11-2 | Legal Issues | Blocked | ||
| 11-4 | Politics | |||
| 11-5 | Commentary | The subcategory within Law, Government, and Politics indicates political commentary. | Blocked | |
| 13-2 | Credit/Debt & Loans | Where partners have more granular categories, only high-risk loads such as Payday Loans are blocked. Banks and credit cards are still allowed to serve where possible. | Blocked | |
| 14-1 | Dating | Blocked | ||
| 15-1 | Astrology | Blocked | ||
| 15-5 | Paranormal Phenomena | Blocked | ||
| 17-14 | Game & Fish | Firearms ads may fall under this category. | Blocked | |
| 17-18 | Hunting/Shooting | Firearms ads may fall under this category. | Blocked | |
| 19-30 | Shareware/Freeware | This category may include "free" downloads and browser extensions. | Blocked | |
| 23 | Religion | Blocked | ||
| 25 | Non-Standard Content | This category is blocked across our network and includes content such as Pornography, Violence, and Profanity. | Blocked | Blocked |
| 26 | Illegal Content | This category is blocked across our network and includes content such as Malware and Copyright infringement. | Blocked | Blocked |
What's Next