As per our Supply Policies, Freestar and Applovin require every app to have a privacy policy with key information included.
Overview
The privacy of internet users, the collection of data around those users, and how that data is used have come under intense scrutiny in recent years. In 2023, hundreds of legal cases resulted in millions of dollars in fines for website owners.
To comply with current internet laws and all the regulations required from website and app owners, an updated privacy policy must live on your site and appear in an easy-to-locate area. Not having a privacy policy puts your business and ours at risk.
Example Privacy Policy
ADVERTISING
This (Site and) App(s) are affiliated with Freestar and Applovin for the purposes of placing advertising on the Site, and these parties will collect and use certain data for advertising purposes. To learn more about Freestar's data usage, click here: Privacy Policy - Freestar . To learn more about Applovin's data usage, click here: Privacy Policy - Applovin.
What should be included in a Privacy Policy?
Aside from the Freestar and Applovin Privacy we require, we suggest you include the following within your privacy policy. Freestar does not offer legal advice concerning your site's privacy policy.
- A link to Freestar's Privacy Policy using the below verbiage:
- This Site is affiliated with Publisher First, Inc. dba Freestar ("Freestar") for the purposes of placing advertising on the App(s) (and Site), and Freestar will collect and use specific data for advertising purposes. To learn more about Freestar's data usage, click here.
- An opt-out link as described at NAI Consumer Opt-Out
- Compliance with all applicable regulatory requirements, such as the General Data Protection Regulation (GDPR) for EU users, CCPA for California Users, and any other privacy regulations
- Information on how Google Analytics is used on your site
- Your contact information
- If purchases can occur on your site, include information on how that transactional data is used.
- Specify third parties to whom your data will be shared – this is why we're providing our partners with the exact language to use for Freestar!
- Identify the methods of data collection and the reason for collecting it
- Compliance with all applicable regulatory requirements, such as the General Data Protection Regulation (GDPR) for EU users, CCPA for California Users, and any other privacy regulations
For more information, please refer to our other documentation: Your Site's Privacy Policy, Example Privacy Policy, and Supply Policy.
What's Next