We have partnered with LiveIntent's identity resolution service to increase the value of your inventory.
Overview
LiveIntent offers audience resolution by leveraging its next-generation identity products. Its two main business lines are email newsletter monetization and identity solutions. We've partnered with LiveIntent for both!
About LiveIntent's Identity Resolution
The LiveIntent User ID module leverages an email-based user graph to improve buyer match rates. This data authenticates daily through organic email connections and extends to media across the web. It identifies customers and prospects when they visit your website on any of their devices, even when not logged in.
LiveIntent's Benefits
With the cookie's continued depreciation, LiveIntent's ID offers publishers an opportunity for continued addressability and increased revenue. Our initial tests reflect a 5-10% uplift in revenue.
Setup Requirements
- Freestar handles all setup costs and processes LiveIntent fees. You will only incur fees based on the incremental revenue lift LiveIntent provides, which Freestar will show as an adjustment on your monthly invoice.
- Freestar enables the LiveIntent ID module for you, so you can start recognizing value from the integration without action on your part.
- To maximize this product's benefit, you must implement the LiveConnect Email Extension with your email service provider. Adding this extension increases the number of newsletter subscribers advertisers can target, enabling more programmatic and first-party data opportunities. Implementation instructions can be found here.
Additional Options
If you're collecting email addresses, we can supply them (as a hash) to multiple upstream ID vendors and bidders to increase the value of this inventory. Follow these setup instructions, and Freestar will cover the rest!
Please submit a request here if you need additional assistance.