This list represents ways to help your content give a better user experience, increases brand strength, and can even help boost search rankings.
Creating quality content is key to the growth and success of a website. Though being an authority on the topic at hand is essential, there are a lot of key components to keep in mind when creating content.
- In articles, using first person experience and pronouns has a positive impact on search results and brings additional user trust.
- Consider ways to improve your contents time to value. You want your content to be as valuable and helpful to the user as quickly as possible. Consider things like, putting summaries of longer articles at the top. Keep introductions short and provide key takeaways.
- Don’t put specific dates in the article URL’s. All articles should be dated but do not lock your content into a specific date.
- Break up long article text by utilizing h1/h2 title tags, natural breaks that ads can be placed, and . This also improves the user experience by keeping information more easily readable.
- Consider updating article font size to at least 16-18px / 14 font size, either on both mobile and desktop but especially on mobile.
- All articles should be attributed to an author with the published date at the top.
- Utilize internal links throughout text to link back to your pages and make content more helpful and easy to navigate for the user. There should be 5-6 internal links in every article post.
- When using AI be sure to add human perspective and components. It’s okay to use AI to get an article started, but it needs to be heavily edited by human eyes.
Graphics
- Diversify images. Having multiple types of graphics on the page ranging from videos, to static images, to gifs can help users be more engaged and gives additional opportunities for content to be picked up in search.
- Whenever possible, stay away from stock images.
- Ensure that all images are optimized in the a modern format such as WebP. Instructions can be found here.